Time for ordinary, decent and high quality homes?

Seeing this site hoarding in London last night (sorry about poor quality of the photo’) has prompted me to ask “Why do all developments have to be labelled ‘Luxurious’, ‘Stunning’, ‘Exclusive’, ‘Executive’, ‘High Quality’, etc?”.

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Isn’t it about time that ‘we’ concentrated of the delivery of more ordinary, but well designed high quality decent homes for the mass market, for ‘ordinary’ people?

We need more ‘ordinary’ which still has good design and quality as standard.

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